What’s in a name? That which we call a Rose, by any other name would smell as sweet.
Shakespeare’s Juliet asked, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” It’s obvious that Juliet never worked in a large, complex, political organization!
We need to understand that names, labels, and titles really do matter. They provide structure and clarity in most companies, a common language for investors and industry analysts and a mental framework for customers. I’ve seen terminology limit roles and responsibilities and carve up budgets. So despite its simplicity, a very important question is “How does your organization and/or culture define __________?”
for later reference, adapted from here: link