I find this clothing company, called deadwear, interesting in that they've chosen the imagery of sacrifice as the theme for their clothing design. Here is an example of branding, in that they've chosen a particular context in which to express themselves in the hope that others feel the same way and find a similar sort of relief or release or comfort in broadcasting to others via their style.
It saves time in that we don't require initial "ice-breaking" conversation, as we broadcast to the world certain traits and characteristics we're interested in. I know that nine times out of ten, that most girls approaching me in hoochie pants and some tummy-revealing top is not going to have much in common with me, so I don't invest the time or energy into getting to know her. Someone with a more reserved sense of style, confident in themself and uncaring towards popular trend, perhaps with a darker tinge of fashion sense that she may exhibit through her make-up or hair or whatever, that would draw my interest. And even then, more than half the time she's a fucking hipster, right?
Anyhow, what I'm saying is that style, brands, and any sort of tribalism is a necessary bane in today's information-rich world. The Molson Canadian brand is worth uncalculably more than the beer itself, cuz the beer is actually engineered to taste as little like beer as possible (I saw a documentary on it on CBC Newsworld, kind of interesting).
Problem is when individuals are victims of fashion or branding and they let the trends and brand names wear them. This is actually a good analogy for language and how it can imprison people to a particular paradigm. It takes some looking inward to develop an intuitive sense of one's own style, something that can be expressed outwardly to aid in the networking and growth of the particular social network that you desire, not dictated by what's popular or engineered by MuchMusic, VH1, Cosmo, and silly Hollywood movies.
Talking to Tim a bit recently, I see the occult brands a'cometh…