Absolut Icebar opens 1st October on Heddon Street in London. The spectacular ABSOLUT ICEBAR, in the heart of the capital, is unlike anything else in the U.K.: An environment of -5 centigrade, where everything, from the walls, bar, and bar stools, to the artwork and the "glass" that holds your ABSOLUT cocktail is made from crystal clear Nordic ice.
The bar holds only 60 people and after 45 minutes you have to leave. Customers must pre-book time slots. And for that experience a visitor will pay Ł12, which includes their first vodka cocktail. A refill costs Ł6. More information and booking on belowzerolondon.com.